CORK, Ireland –1 August 2011 – The board of directors of RedMere® today announced that Chief Marketing Officer Ruud van der Linden has been named as the new Chief Executive Officer to replace Peter Smyth who is to become Chairman of the Board.

Van der Linden will concentrate on developing new business opportunities in Asia, the United States and Europe. Van der Linden will lead RedMere’s development as the global leading provider of smart active cable solutions to CE markets worldwide. RedMere’s brand-partners currently include Vizio^®, Samsung^®, PNY^®, Monster^®, RadioShack^® and BUFFALO SUPPLY INC (Japan).

Prior to joining RedMere, Ruud was Senior VP at  Asia Pacific for Freecom Inc, Senior VP for Philips Semiconductor where he was responsible for the Display Solutions Business Unit worldwide, located in Taiwan. There he was responsible for the total product value chain for products such as display drivers, decoders, encoders and video processing IC's. Ruud also spent almost 6 years as Senior VP Asia Pacific at Philips Semiconductor, running the complete marketing and sales operation for Philips Semiconductors in Asia (also located in Taiwan). Prior to that he was responsible for World Wide Marketing of Philips Semiconductor Logic IC's, based in Silicon Valley.

About RedMere

RedMere provides complete active-cable solutions to cable industry leaders and manufacturing partners. In a world where connection speed increases, RedMere enables easy to use, high quality, smart connectivity for The Home, On the Move and The Office. These new active cable systems deliver the ultimate in compact digital connectivity over HDMI, DisplayPort and USB for Video and Still Cameras, Smartphones, HDTV, Blu-Ray DVD, PS3 and Xbox, as well as enterprise solutions using Infiniband and PCI Express. RedMere is a private company with lead investors Celtic House Venture Partners and EdgeStone Capital Partners.

Media Information:

RedMere, Roisin FitzGerald tel: +353 21 483 8073 email: roisin.fitzgerald@redmere.com