New Ultra-Thin Cables Will Feature RedMere’s MagnifEye Active Chip Technology, Providing 10.2 Gigabit per second data rate

New York, New York - March 16th 2009 - RedMere, a leader in silicon chip development, announced today that it has teamed up with Monster, the world’s leading manufacturer of high performance audio/video cables and accessories, to introduce the world’s thinnest “smart” active HDMI-certified cables. Featuring RedMere’s MagnifEye Active chip technology, the new ultra-thin Monster cables will provide optimum performance when used with a wide range of products, including portable video and audio devices, home theater components and on-the-go computer storage applications. The innovative RedMere technology will enable Monster cables to deliver a new industry-leading data rate, and the implementation of the new ultra-thin cable will result in easier cable management and portability. Details on the introduction of the new Monster cables will be announced shortly.

“Monster has always delivered cables which match the performance and style of the products they connect, whether it’s a DV camera, a games console or a home theater system. Using RedMere’s MagnifEye Active chip technology, Monster is adding intelligence directly into the cable, creating a range of smart cables which use the chip to adapt to the changing conditions in the application. These cables are smaller and lighter, matching the sleek appearance of the CE products they connect,” said Peter Smyth, CEO of RedMere.

Commented Noel Lee, Head Monster at Monster, “At Monster, we’re committed to giving our customers the widest range of choice in products that offer the best possible performance, quality and reliability. RedMere’s active cable is a great addition to our HDMI lineup, and with CE trends today leaning toward miniaturization and total connectivity, RedMere’s MagnifEye design is truly a cutting-edge design that will offer consumers a new level of flexibility, convenience and performance.”

Monster Cable is a renowned market leader and is continuing to bring high performance products to consumers. By combining Monster’s cables and RedMere’s chip technology, the two companies are adding further value and intelligence to HDMI cable products.

About Monster
Monster, under its Monster Cable brand, is the world's leading manufacturer of connectivity solutions for high performance audio, video, car audio, computer, console and computer gaming, professional audio and sound reinforcement. Monster, under its Monster Power brand, is also the leading manufacturer of high performance AC power line conditioning and protection products for audio/video systems.

Explore the world of Monster at www.MonsterCable.com.

About RedMere
RedMere is the leader in high-speed active cable solutions for consumer, mobile and computing markets, providing smart HD connections between all device types – for HDTV, Smartphone, Camera, Media Player, Laptop and Gaming applications. RedMere’s MagnifEye Active semiconductor technology and cable reference designs allow cable brands and manufacturers to produce lightweight, compact high-performance cable products for portable video, home theatre, synch-and-go and storage applications. RedMere also provides the VerifEye cable manufacturing test platforms, to support the cost-effective high-volume production of advanced cable solutions.

Visit www.redmere.com for more information.

Editorial Enquires

For RedMere:

Karen Whelton, Marketing Communications, +353 1 8410941

karen.whelton@redmere.com
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For Monster:

Alison Giellla, DBA Public Relations, 1.212.388.1400
agiella@dba-pr.com